Stillday / Launch & website copy
Made with care.
Said with clarity.
A first website for a furniture maker whose best work speaks quietly. The words needed to do the same.
Tell me about your project- Client
- Stillday
- Work
- Launch & website copy
- Completed
- June 2026
- Project fee
- £2,200
The brief
Let the making
do the talking.
Stillday makes furniture to be lived with, rather than looked after.
Founder Ada Fen wanted to explain the materials, the made-to-order process and the wait without burying the reader in detail. The site also needed to make a first enquiry feel simple.
From the finished copy
Furniture for
the days in between.
“The slow breakfasts. The spare chair pulled up. The book left open. Made in small numbers, for a life that isn’t.”
Homepage extract for Stillday. Copy shown as a sample.
The decisions
Less romance.
More reassurance.
We gave the feeling room, then made the practical details easy to find.
A short opening sets the tone. Each product page then answers the questions a buyer actually has: size, finish, lead time and delivery. The enquiry link follows the details, so it arrives at the right moment.
The handover
Ready to use.
- A five-page website copy document
- Launch message and three headline directions
- A reusable structure for product descriptions
- Plain-English notes on ordering and delivery
“Elin made the words sound like us, only on a day when we knew exactly what we meant.”Ada Fen · Founder, Stillday · Sample testimonial
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