Mara’s note
“If it works on a wristband, it works anywhere.”
I drew the mark at its smallest size first. The posters were the easy part after that.
Case study · Identity + digital · Mara & Kit
Off Beat
A new three-day music festival on Ebbridge Common needed a name people could shout, a look that survived rain, and a ticket site ready in eleven weeks.
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A mark built from three arches and a lot of noise.
The arches came from the bandstand on the common. Mara stacked them into a mark that reads at poster size and still holds up on a 15 mm wristband.
Kit wrote every line on the site, the tickets and the signs in the same plain voice: where to go, when, and what to bring. No “immersive experiences”, just times and toilets.
- Name & mark
- Poster series
- Wristbands & tickets
- Wayfinding
- Ticket website
- Site copy
Where the two halves meet
Print and screen share one grid.
The poster grid became the website grid. A sign at the gate and the page on your phone point the same way, in the same words.
Kit’s note
“The best festival copy is a map.”
Half the site is practical answers. Ticket questions to the festival inbox dropped by a third in the second week.
“We gave them a name on a napkin and got back a festival people recognised from the bus.”Priya Lund, director, Off Beat
Identity and site launched in eleven weeks.
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