01
A price list that grew by accident
You added plans as sales asked for them. Nobody can say which plan a buyer should pick, or why the top one exists.
Pricing and packaging · software companies and agencies
One hour on your pricing page. Three changes to test.
I am Rosalind Achebe-Thorne. I spent twelve years in SaaS pricing, four of them as head of pricing at Teasel Software. Now I sit with founders and product leads for one paid session: one question, a clear answer, and a page you can change.
- 12years in SaaS pricing
- £240for a one-hour teardown
- 48 hfree cancellation before a session
Who it is for
Three situations where a session pays back
02
A new plan, a new unit or a price rise
You are changing what you charge next quarter. You want the numbers and the page to agree before customers see either.
03
An agency selling expert time
Retainers, day rates and fixed projects price differently. We set the packaging so the cheapest option still feels like a choice.
What you leave with
Work you can use on Monday
Every session ends with something written down that your team can change, test or argue with.
- A marked-up pricing pageEvery plan line checked against what buyers actually compare.
- A packaging mapWhich plan holds which limit, and the reason each limit sits there.
- Three price tests to runEach with a measure, a sample size and a date to read the result.
The three sessions
Pick the one that matches the decision
Each session is paid when you book. Prices are in pounds sterling.
Pricing teardown
£240
What you get
One product or pricing page, read line by line: plan names, limits, price points and the upgrade path. You leave with a marked-up copy and the three changes I would test first.
Who it is for
A founder or product lead with a live price list, and a sales team that keeps asking which plan to sell.
Book and payPricing teardown
£240
What you get
One product or pricing page, read line by line: plan names, limits, price points and the upgrade path. You leave with a marked-up copy and the three changes I would test first.
Who it is for
A founder or product lead with a live price list, and a sales team that keeps asking which plan to sell.
Book and payDeep-dive half day
£850
What you get
One pricing problem, worked through with research notes, a packaging model and a test plan. A written summary follows within three working days.
Who it is for
A software company changing its plans, or an agency turning day rates into a retainer.
Book and payFollow-up
£120
What you get
A short review of a teardown or deep-dive: what shipped, what moved, and what to change next. For existing clients only.
New sessions are being set up. Email book@rosalindthorne.example.com to ask what is open this month.
How booking works
Pick a time, pay by card, get a calendar invite and a video link by email.
Choose a session and a time
Pick one of the three sessions, then a day and a start time. Times are in UK time.
Pay by card at checkout
Payment is taken when you book. You get a receipt by email once it goes through.
Join the video call
The calendar invite and the video link arrive by email. Send your pricing page ahead of time as a link.
What clients say
From the teardowns and deep-dives
“The teardown took one hour and changed which plan our sales team leads with. Rosalind showed us the limit buyers were really paying for.”
“I came in with a price rise and a spreadsheet. We left with a page I could explain to our board in two minutes.”
“The deep-dive was half a day, and the written summary came three working days later. We are still working from it.”
Clients include
Halden Works, Sable Studio, Lindrow Ledger, Corvid Freight and Brackenridge Data.
Next step
Choose a session and a time
Pay by card when you book. Times are in UK time, and your invite shows your own zone.