A brand with a pulse
A clear idea, a distinct identity and enough room to grow. The strategy and the good-looking bit, together.
Independent design & development
Booking for February ’27
A little odd.
A lot of good.
Hey, I’m Otto. I make brands and websites
with a point of view. And a bit of personality.
A few things I’ve made
Make yourself at home. Move the stickers.
Selected work
2024 — 2026Small team.
Big feeling.
Good people, interesting problems.
Here are three recent favourites.
01Fold SupplyUseful things. Less of them.Strategy / Identity / Shop
A new identity and online shop for a small maker of bags built to be repaired. We started with the fold in a paper pattern and ended with a quietly confident brand, a four-product shop and a care guide people actually read.
- Client
- Juno Hale, founder
- Delivered
- May 2026 · 8 weeks
- The result
- First collection sold in 11 days
02Lilt RadioA home for curious ears.Identity / Website / Build
Community radio that feels like a record handed to you by a friend. A custom programme archive, an easy-to-read schedule and a playful identity give 24 volunteer hosts one shared home without sanding off their differences.
- Client
- Felix Orr, station director
- Delivered
- November 2025 · 6 weeks
- The result
- 240 shows, one searchable archive
03Common GroundA neighbourhood, at the table.Direction / Website / Build
A warm, deliberately unfussy website for a café and community kitchen. The changing menu and evening events live in one simple editor, so the team can publish Tuesday’s supper in the time it takes to make a flat white.
- Client
- Rae Morrow, co-owner
- Delivered
- March 2025 · 5 weeks
- The result
- Weekly supper club fully booked
Click a project for the story. There’s always a story.
The person behind the pixels
Based in Pebble Quay, UKOtto, in his natural habitat.
One person.
Many hats.
Usually a cap.
I’m Otto Bell, an independent designer who also writes the code. I like work that’s useful, slightly unexpected and unmistakably yours.
After seven years in small studios, I went solo in 2023. Now I work directly with founders, makers and good organisations, from the first scribble to the last broken link.
Outside of that: badly thrown pottery, very long walks and an unreasonable number of records.
Let’s compare notesOne point of contactNo hand-off gapCuriosity includedTea: milk, no sugar
What I bring to the table
From first thought to live siteThink it.
Make it.
Ship it.
A website that feels right
Thoughtful structure, sharp design and small details that reward a second look. Built around your actual content.
Care after launch
Once it’s out in the world, I stick around. New pages, better flows and the things you didn’t know you’d need.
For planning purposes
Identity projects from £3,200 · Websites from £4,800
Tell me what you have in mindHow we get there
Good work is a conversationNo mystery.
Just making.
- 01
Get curious
A proper conversation. What you’re doing, who it’s for and what should feel different.
Listen / Ask / Sketch - 02
Find the thread
One strong direction, explored together. Less presentation theatre, more useful thinking.
Strategy / Direction - 03
Make it real
Design and code in the same room. You see it taking shape, with space for honest feedback.
Design / Build / Refine - 04
Out it goes
The final checks, a calm launch and a proper handover. You’ll know how everything works.
Test / Launch / Support
A note from the other side of the desk
“Otto got the feeling of our little business before we’d found the words for it. Then he made every last detail feel like us.”
Juno HaleFounder, Fold Supply
Very nice human.Very good bags.
Currently on my desk
Life between projectsInputs, mostly.
A few things keeping the wheels turning.
pale
hoursSIDE B / SOFT SIGNAL
hoursSIDE B / SOFT SIGNAL
Soft Signal
Pale Hours · Sunday morning energy
Currently reading
ADA FENLook
Twice,
Walk On
Twice,
Walk On
Slow down. Look twice.
A collection of essays about noticing the things we usually walk past. Dog-eared at page 84.
My margin note
“The smallest details are often the whole point.” Keeping this above the monitor for the next project.
Your turn
Two project slots for FebruaryGot a good
feeling?
Tell me what you’re making.
Half-formed ideas are very welcome.
Usually back to you in 2 working days.
Tea and a first chat are on me.
Independent by choice.
Collaborative by nature.
Studio 4, 18 Finch Yard
Pebble Quay, PQ2 7LN
Mon — Thu / 09:30 — 17:30