Out in the world
Selected work from 2024 to 2026: identity, packaging, websites and one campaign that refused to behave.
BOTANICALS WITH A BACKBONE.oddkind.
Identity & packaging / 2026
Three botanical sodas, one gloriously odd identity. A shelf-first wordmark, punchy cans and a launch kit for 42 independent stockists. No wellness whispering here.
Made with founders Cleo Marr & Kit Rooke. Read the case study
BOOKS / PEOPLE / POSSIBILITIES
Strategy & identity / 2025
A neighbourhood bookshop with a late-night reading room. We built a flexible typographic identity, wayfinding and a quarterly programme that folds into a pocket-sized poster.
For founder Nella Finch, Market Row. Read the case study
OPEN YOUR EARS.SIGNALDigital & art direction / 2026
A 60-seat listening bar, an obsessive record collection and a website that moves to its own rhythm. We designed the booking flow, record index and a weekly poster system.
With music director Ira Wren.
MOVE IN YOUR OWN WAY.forma.
Identity & website / 2024
Reformer classes for actual people. We took Forma from a single-room studio to a bold, welcoming brand, with an accessible class finder and a generous dose of personality.
Founded by Sacha Bell, East Bramwell.