Identity & packaging / 2026
Oddkind, with a backbone.
Three botanical sodas, one gloriously odd identity and a launch kit for 42 independent stockists.
- Client
- Oddkind
- Scope
- Wordmark, cans, launch kit
- Stockists
- 42 independent shops
- Year
- 2026
A shelf-first wordmark.
Oddkind arrived with three botanical sodas, a loyal following and a shelf problem: every can looked like wellness wallpaper. The first brief asked for something calmer.
We said no to calm. The wordmark is built to be read from the far end of a fridge door, each can carries one odd illustration, and the colour does the talking before anyone reads a word.
What went out the door.
- 03sodas, one shared system
- 42independent stockists in the launch kit
- 01wordmark to read across a shop
We went in wanting nice. We came out wanting to be stocked.