Case study · Brand film · 2026
Ninety Covers
A six-minute brand film for Pell & Co. Kitchens, shot through one Friday service and cut for the menu launch.
The brief
One service, two cameras, no retakes.
The brief was simple: show the pass as it is, not as a staged set. We shot the whole Friday service from 6pm to midnight, then cut it down to the moments the cooks would recognise.
Coverage
- The passPlates are checked, called and sent in the same breath. Shot from behind the line, handheld.
- Slow handsHigh frame rate on the plating, which took about forty seconds a dish.
- Quiet roomThe last twenty minutes, after the final covers, with sound only from the extractor fan.
- Director
- Yewande Adeyemi
- Camera
- Dev Pascoe, Yewande Adeyemi
- Editor
- Mara Elgin
Result
Six
Minutes, one night, no retakes. The film sits above the reservation button on the restaurant’s booking page.
Where it lives
The menu page, the booking confirmation emails and the kitchen’s training room, where new starters watch it before their opening shift.
Want a service like this?
Give us the night, the room and the end use. We will say what one shoot can cover and what it cannot.
Book a shoot day