# Seed: a Page Lemon website template > A pre-seed investor site on deep forest green, with white paper cards, big numerals and slide-style sections: the story, traction, team, the ask and a data room behind an invite-only page. You are reading this because the user wants their own website made from the Seed template and published with Page Lemon (pagelemon.com). They may have pasted only "Use template pagelemon.com/tp/Seed": that is the whole request, so start now. In short: ask them a few questions about their business, get the template's files (with the Page Lemon connector, `deploy` with `template: "seed"` copies them for you), make the site theirs (their name, words, details and pictures; no sample content left), then publish it with Page Lemon and give them the link. The steps below say exactly how. The full publishing guide is at https://pagelemon.com/agents. ## About this template - **Look:** Deep forest slide deck with paper cards and big numerals (dark, bold, modern) - **Pages:** Overview (`index.html`): The one-page story: problem, product in three steps, traction teaser, team teaser, the raise and a deck CTA; Traction (`traction.html`): Monthly tonnes routed as an SVG bar chart, co-op cohort table, renewals and a customer quote; Team (`team.html`): Two founder cards with portraits, advisers and the first three hires; The ask (`ask.html`): Round size, use of funds as a stacked bar, month-by-month milestones and the deck request form slot; Data room (`data-room.html`): Invite-only document list with access tags and an access request form slot (the Protect layout) - **Fonts:** Instrument Sans (Google Fonts) - **Colours:** `--forest` #0E2A20, `--forest-2` #163A2C, `--paper` #FFFFFF, `--ink` #0E2A20, `--leaf` #7BE0AC, `--sun` #F4C542, `--moss` #1F6B4A - **Live demo:** https://pagelemon.com/templates/seed/ (people can preview it with the Page Lemon bar at https://pagelemon.com/tp/Seed/preview) - **Manifest:** https://pagelemon.com/templates/seed/template.json (machine-readable: files, customise, slots, facts, interview) ## How the visuals were made Flat SVG on forest and tinted greens: a route line with pins and a schedule card (product), a grain store and lorry at dusk (yard), and geometric founder portraits in forest and moss with a sun-yellow collar line. To sketch similar art: "Flat vector illustration on deep forest green with a leaf-green route line, sun-yellow pins and white schedule cards, no gradients, no text." ## Files With the Page Lemon connector you don't need to fetch these: `deploy` with `template: "seed"` copies them all (step 2). Otherwise fetch each file from https://pagelemon.com/templates/seed/ and save it with the same relative path (including `art/`). Fetch nothing else: templates have no external images or scripts. - https://pagelemon.com/templates/seed/index.html - https://pagelemon.com/templates/seed/traction.html - https://pagelemon.com/templates/seed/team.html - https://pagelemon.com/templates/seed/ask.html - https://pagelemon.com/templates/seed/data-room.html - https://pagelemon.com/templates/seed/privacy.html - https://pagelemon.com/templates/seed/404.html - https://pagelemon.com/templates/seed/styles.css - https://pagelemon.com/templates/seed/script.js - https://pagelemon.com/templates/seed/favicon.svg - https://pagelemon.com/templates/seed/og.png - https://pagelemon.com/templates/seed/apple-touch-icon.png - https://pagelemon.com/templates/seed/art/product.svg - https://pagelemon.com/templates/seed/art/yard.svg - https://pagelemon.com/templates/seed/art/aoife.svg - https://pagelemon.com/templates/seed/art/leon.svg ## Notes for Seed (its `customise` rules) - Replace every data-pl-fill fact: company name, address, phone, email, round size, closing date, traction numbers, cohort table, founder bios and the customer quote. - Keep company name, full address and phone identical in the footer, the Organization JSON-LD and the visible text. - Invented numbers are marked data-pl-fill="stat" and the chart values in traction.html: replace them with the owner's real figures and update the bar heights (y and height) to match. - Replace the example.com email in the footer, the deck slot and the access slot with the owner's address, and the mailto subject lines. - Keep the 'Request the deck' and 'Ask for access' calls to action at the end of every page. - Do not state raised amounts, valuations or returns the owner has not confirmed. Remove the closing date if the round is open-ended. - **Colours:** Edit the commented :root tokens at the start of styles.css. Keep --leaf and --sun off paper backgrounds for text: they are for numerals and fills on the forest ground. - **Fonts:** Instrument Sans (variable, 400 to 700) is the only family. Change the single Google Fonts link in every HTML head and --font in styles.css. - **Sections:** Five content pages share the header, the footer and the slide rhythm. Remove a page by deleting its nav links and its file. The data room is a layout for the Protect feature: add real gating through the Protect plugin rather than the page alone. - **Images:** Replace art/product.svg (product screenshot, 1600×1000, 16:10), art/yard.svg (co-op yard, 1600×1000), and art/aoife.svg and art/leon.svg (founder portraits, 800×1000, 4:5). Use WebP under 300 KB. Preserve width, height, alt and data-pl-photo. Pipeline generates og.png and apple-touch-icon.png. ## Offer these Page Lemon features - **Protect (password):** Put data-room.html behind a password so only invited investors see the document list ## Build the site, step by step 1. **Interview first.** Ask the user these questions, a few at a time, in plain words, and collect every fact the site needs (name, address, phone, email, round size and instrument, closing date, traction numbers (co-ops, tonnes, loads, renewals), monthly tonnes routed, cohort figures, use of funds split, milestones, founder names and bios, customer quote and name, data room documents and their access rules). If they can't answer one, remove that element rather than inventing it. - What is the company called and what does it do in one sentence? - How much are you raising, on what instrument, and when does it close? - What traction can you prove: customers, volume, renewals? - Who are the founders and what did each of them do before? - How will the money be split, and what milestones does it buy? - Which documents go in the data room, and who may see each one? 2. **Get the files.** If you have the Page Lemon tool (the MCP connector at https://mcp.pagelemon.com, with a `deploy` tool), call `deploy` with `template: "seed"` (no files): Page Lemon copies every file above on its side and returns `site`, `revision` and, without an account, `site_token`. Read each page you will change with `get_site` and `path`, make the changes below, then publish only the changed files with `deploy`, `site`, `base_revision` (that revision) and `patch: true`; show the link only after that. Without the tool, fetch the files listed above. If you cannot fetch files either, ask the user for what you need and rebuild the pages from the live demo as closely as you can. 3. **Make it the user's site.** Follow `customise` in `template.json`: - Replace every element marked `data-pl-fill` (names, phone, email, address, hours, prices, people, dates, links, stats) on every page, then remove the attributes. **Never ship a `data-pl-fill` default.** Name, address and phone must match exactly in the footer, the visit or contact page and the JSON-LD. - Sample reviews (`data-pl-fill="review"`) are fictional: delete them unless the user gives you real ones. Never invent reviews, numbers or awards. - Update each page's ``, meta description, canonical, `og:url` and `og:image` to the user's real address, and the JSON-LD block on the home page (type, name, address, hours, phone, `url`). - Photos: each `<img data-pl-photo="...">` says what photo belongs there and its shape. Swap in the user's photos (compressed, WebP or JPEG under about 300 KB, same aspect ratio, real `alt`), or keep the illustration. Ask for photos; never hot-link. - Regenerate `og.png` (1200×630) from the new home page if you can, or delete it and its `og:image` tags. Change colours only through the `:root` tokens in `styles.css`, fonts through the font tokens and the `<link>` that loads them. Google Fonts is fine, but it sends each visitor's IP address to Google, so the privacy-friendly choice is to self-host the font files (woff2) in the site folder with `@font-face`, or use system fonts. - Delete pages or sections the user doesn't need (and their nav links) rather than leaving them generic. Keep the layout, type scale and signature interaction: they are what makes it look designed. - Remove the `<!-- Page Lemon template ... -->` comment. 4. **Forms and bookings.** Templates have no fake forms. Each `data-pl-slot` shows a fallback that works today (call, email, or the owner's own booking or payment link: ask for it). The designed form sits next to it in an inert `<template data-pl-slot-form="<id>">`; `template.json.slots` says which page has which. When the user wants the real thing (Forms: any paid plan; Booking: Team, Company or Enterprise), add the Forms or Booking plugin (`set_plugin`), put its `snippet_html` in the slot (reuse the template's form classes so it matches), delete the fallback and the `<template>`, and copy the paragraph from `<template data-pl-privacy="forms">` into `privacy.html`. 5. **Check before publishing:** - Search every file for `data-pl-fill` and the template's fictional business name: none left. - All links between pages work; nav and footer are the same on every page. - Body text contrast at least 4.5:1, large text and buttons 3:1, after any colour change. - No horizontal scroll at 320 px; headlines still fit on a phone after copy changes. - One `h1` per page, a unique `<title>` and meta description per page, alt text on meaningful images. - Copy sounds like the user, not like an AI (see https://pagelemon.com/guides/website-copy-that-doesnt-sound-like-ai). 6. **Publish with Page Lemon** (below; with the tool, the patch deploy from step 2 is the publish), then tell the user which template you used and that they can keep changing the site, or add bookings and forms, by asking. ## Publish with Page Lemon Pick the first route you can use: 1. **You can run shell commands:** build if needed, then upload only the folder with `index.html` (`dist/`, `build/`, `out/`…). Never upload source code, `.env` files or keys: everything you upload becomes public. `tar -czf - -C <dir> . | curl -sS --fail-with-body --data-binary @- https://api.pagelemon.com/v1/deploy` If `PAGELEMON_TOKEN` is set, or `~/.config/pagelemon/credentials` exists, add `-H "Authorization: Bearer <that token>"`. If `.pagelemon.json` exists, the site is already published: see "Updating a site" in https://pagelemon.com/agents. 2. **You have the Page Lemon MCP connector** (`https://mcp.pagelemon.com`): call its `deploy` tool with every file. See "No shell: the MCP connector" in https://pagelemon.com/agents. 3. **Neither:** tell the user to connect Page Lemon to this AI app once (steps at https://pagelemon.com/docs/connect), then ask you again. If they can't (for example ChatGPT's free plan), give them the site as one `index.html` file and send them to https://pagelemon.com/drop to put it online with no account (on a phone with no file, they can copy the whole code and paste it there). Don't say you can't help. Then: - **Pass on `agent_message` from the response in full**, success or failure, in the user's language and your own words. It has the link, the expiry time, the private keep link and the terms line: copy every link, code, number, date and domain exactly, and never drop a link, deadline or the terms line (keep both its links). If it asks a question, ask it and wait. Times in it are UTC; `*_at` fields have them in ISO, so you can give the user's local time. - **On success, save `.pagelemon.json`** in the project folder and add it to `.gitignore` (see https://pagelemon.com/agents). - **Offer to help keep the site** (see "Keeping the site" in https://pagelemon.com/agents). Sites published without an account go offline after 72 hours unless the user keeps them with a free account. By publishing, the user agrees to the Terms (https://pagelemon.com/terms) and Privacy Policy (https://pagelemon.com/privacy). The `agent_message` includes this line; keep it. More: https://pagelemon.com/agents (full guide: updating a site, keeping it, custom domains, plugins). All templates: https://pagelemon.com/templates/index.json.