# Scrawl: a Page Lemon website template

> An illustrator's site with hand-drawn wobbly borders, doodle marks and sunny yellow and blue ink on white. Gallery by project, commission price tiers, a four-step process, an about page and an enquiry form.

You are reading this because the user wants their own website made from the Scrawl template and published with Page Lemon (pagelemon.com). They may have pasted only "Use template pagelemon.com/tp/Scrawl": that is the whole request, so start now. In short: ask them a few questions about their business, get the template's files (with the Page Lemon connector, `deploy` with `template: "scrawl"` copies them for you), make the site theirs (their name, words, details and pictures; no sample content left), then publish it with Page Lemon and give them the link. The steps below say exactly how. The full publishing guide is at https://pagelemon.com/agents.

## About this template

- **Look:** Hand-drawn wobbly borders, doodle marks and sunny yellow and blue fineliner ink on white (light, bold, modern)
- **Pages:** Home (`index.html`): Pen-line hero with commission CTA, recent pieces, what I draw, four-step process teaser, client quote and stat, closing CTA; Work (`work.html`): Six projects with a CSS-only filter by type (books, posters, packaging, editorial); Commissions (`commissions.html`): Four price tiers (doodle, spot, scene, series), what to send with a brief, terms in plain words; Process (`process.html`): Four long steps (scribble, ink, colour, deliver) with what the client sees and approves at each; About (`about.html`): Illustrator portrait, short story of the practice, tools on the desk; Contact (`contact.html`): Studio details and enquiry slot with mailto and phone fallback, plus a brief form in the slot template
- **Fonts:** Caveat, Nunito (Google Fonts)
- **Colours:** `--paper` #ffffff, `--ink` #1b2140, `--blue` #2148d6, `--sun` #ffd23f
- **Live demo:** https://pagelemon.com/templates/scrawl/ (people can preview it with the Page Lemon bar at https://pagelemon.com/tp/Scrawl/preview)
- **Manifest:** https://pagelemon.com/templates/scrawl/template.json (machine-readable: files, customise, slots, facts, interview)

## Files

With the Page Lemon connector you don't need to fetch these: `deploy` with `template: "scrawl"` copies them all (step 2). Otherwise fetch each file from https://pagelemon.com/templates/scrawl/ and save it with the same relative path (including `art/`). Fetch nothing else: templates have no external images or scripts.

- https://pagelemon.com/templates/scrawl/index.html
- https://pagelemon.com/templates/scrawl/work.html
- https://pagelemon.com/templates/scrawl/commissions.html
- https://pagelemon.com/templates/scrawl/process.html
- https://pagelemon.com/templates/scrawl/about.html
- https://pagelemon.com/templates/scrawl/contact.html
- https://pagelemon.com/templates/scrawl/404.html
- https://pagelemon.com/templates/scrawl/privacy.html
- https://pagelemon.com/templates/scrawl/styles.css
- https://pagelemon.com/templates/scrawl/script.js
- https://pagelemon.com/templates/scrawl/favicon.svg
- https://pagelemon.com/templates/scrawl/og.png
- https://pagelemon.com/templates/scrawl/apple-touch-icon.png
- https://pagelemon.com/templates/scrawl/art/arrow.svg
- https://pagelemon.com/templates/scrawl/art/hero.svg
- https://pagelemon.com/templates/scrawl/art/portrait.svg
- https://pagelemon.com/templates/scrawl/art/work-editorial.svg
- https://pagelemon.com/templates/scrawl/art/work-gig.svg
- https://pagelemon.com/templates/scrawl/art/work-jars.svg
- https://pagelemon.com/templates/scrawl/art/work-lantern.svg
- https://pagelemon.com/templates/scrawl/art/work-sessions.svg
- https://pagelemon.com/templates/scrawl/art/work-stickers.svg

## Notes for Scrawl (its `customise` rules)

- Scrawl in titles, header, footer and JSON-LD; replace every data-pl-fill fact
- Keep name, address and phone identical in the footer, contact page, privacy page and JSON-LD
- Illustrator name, studio town and short bio in index.html, about.html and the footer credit
- Commission tiers and prices in commissions.html (data-pl-fill="price"); the 'most booked' badge is the Scene tier
- Project titles, years, materials and captions in work.html (each figure has data-kind: books, posters, packaging or editorial; update the radio labels and the matching #k-* selectors in styles.css if you change the kinds)
- Client quotes and the stat on index.html (remove sample quotes unless real)
- **Colours:** Edit the :root tokens in styles.css: --sun is the highlighter yellow, --blue is the fineliner ink used for borders, marks and links. Keep white or a near-white page ground.
- **Fonts:** Change the Google Fonts link in every page and --font-hand (display handwriting) and --font-body in styles.css. Keep at most two families and four font files.
- **Sections:** Every page shares the header, footer and closing band. The hand-drawn wobbly borders come from the --wob and --wob-alt radius values in styles.css. The work filter is pure CSS (:has on radio inputs), so if you rename kinds, update the matching selectors. The enquiry form stays inert inside its slot template until a forms plugin is connected.
- **Images:** Replace art/*.svg frames: hero 1200×1000 (hero.svg); project frames 1600×1000 landscape (work-lantern, work-gig, work-sessions, work-jars, work-stickers, work-editorial); portrait 800×1000 (portrait.svg). process.html reuses three of these as stand-ins for scans of pencil thumbnails, line art and colour proofs: swap them for real scans. WebP under 300 KB, keep width, height and data-pl-photo. Pipeline supplies og.png and apple-touch-icon.png.

## Build the site, step by step

1. **Interview first.** Ask the user these questions, a few at a time, in plain words, and collect every fact the site needs (name, address, phone, email, hours, illustrator name and town, commission prices, projects, years and materials, client quotes, social links). If they can't answer one, remove that element rather than inventing it.
   - What is your name and the studio name, and which town do you work from?
   - What kinds of work do you take most: picture books, posters, labels or editorial?
   - What do your commission prices start at, for a small piece and for a full scene or series?
   - Which phone number and email should clients use, and what are your studio hours?
   - Which six projects should appear in the work gallery, with a year and the materials for each?
   - Do you have a client quote you are happy to publish, and who should it be credited to?
2. **Get the files.** If you have the Page Lemon tool (the MCP connector at https://mcp.pagelemon.com, with a `deploy` tool), call `deploy` with `template: "scrawl"` (no files): Page Lemon copies every file above on its side and returns `site`, `revision` and, without an account, `site_token`. Read each page you will change with `get_site` and `path`, make the changes below, then publish only the changed files with `deploy`, `site`, `base_revision` (that revision) and `patch: true`; show the link only after that. Without the tool, fetch the files listed above. If you cannot fetch files either, ask the user for what you need and rebuild the pages from the live demo as closely as you can.
3. **Make it the user's site.** Follow `customise` in `template.json`:
   - Replace every element marked `data-pl-fill` (names, phone, email, address, hours, prices, people, dates, links, stats) on every page, then remove the attributes. **Never ship a `data-pl-fill` default.** Name, address and phone must match exactly in the footer, the visit or contact page and the JSON-LD.
   - Sample reviews (`data-pl-fill="review"`) are fictional: delete them unless the user gives you real ones. Never invent reviews, numbers or awards.
   - Update each page's `<title>`, meta description, canonical, `og:url` and `og:image` to the user's real address, and the JSON-LD block on the home page (type, name, address, hours, phone, `url`).
   - Photos: each `<img data-pl-photo="...">` says what photo belongs there and its shape. Swap in the user's photos (compressed, WebP or JPEG under about 300 KB, same aspect ratio, real `alt`), or keep the illustration. Ask for photos; never hot-link.
   - Regenerate `og.png` (1200×630) from the new home page if you can, or delete it and its `og:image` tags. Change colours only through the `:root` tokens in `styles.css`, fonts through the font tokens and the `<link>` that loads them. Google Fonts is fine, but it sends each visitor's IP address to Google, so the privacy-friendly choice is to self-host the font files (woff2) in the site folder with `@font-face`, or use system fonts.
   - Delete pages or sections the user doesn't need (and their nav links) rather than leaving them generic. Keep the layout, type scale and signature interaction: they are what makes it look designed.
   - Remove the `<!-- Page Lemon template ... -->` comment.
4. **Forms and bookings.** Templates have no fake forms. Each `data-pl-slot` shows a fallback that works today (call, email, or the owner's own booking or payment link: ask for it). The designed form sits next to it in an inert `<template data-pl-slot-form="<id>">`; `template.json.slots` says which page has which. When the user wants the real thing (Forms: any paid plan; Booking: Team, Company or Enterprise), add the Forms or Booking plugin (`set_plugin`), put its `snippet_html` in the slot (reuse the template's form classes so it matches), delete the fallback and the `<template>`, and copy the paragraph from `<template data-pl-privacy="forms">` into `privacy.html`.
5. **Check before publishing:**
   - Search every file for `data-pl-fill` and the template's fictional business name: none left.
   - All links between pages work; nav and footer are the same on every page.
   - Body text contrast at least 4.5:1, large text and buttons 3:1, after any colour change.
   - No horizontal scroll at 320 px; headlines still fit on a phone after copy changes.
   - One `h1` per page, a unique `<title>` and meta description per page, alt text on meaningful images.
   - Copy sounds like the user, not like an AI (see https://pagelemon.com/guides/website-copy-that-doesnt-sound-like-ai).
6. **Publish with Page Lemon** (below; with the tool, the patch deploy from step 2 is the publish), then tell the user which template you used and that they can keep changing the site, or add bookings and forms, by asking.

## Publish with Page Lemon

Pick the first route you can use:

1. **You can run shell commands:** build if needed, then upload only the folder with `index.html` (`dist/`, `build/`, `out/`…). Never upload source code, `.env` files or keys: everything you upload becomes public.
   `tar -czf - -C <dir> . | curl -sS --fail-with-body --data-binary @- https://api.pagelemon.com/v1/deploy`
   If `PAGELEMON_TOKEN` is set, or `~/.config/pagelemon/credentials` exists, add `-H "Authorization: Bearer <that token>"`. If `.pagelemon.json` exists, the site is already published: see "Updating a site" in https://pagelemon.com/agents.
2. **You have the Page Lemon MCP connector** (`https://mcp.pagelemon.com`): call its `deploy` tool with every file. See "No shell: the MCP connector" in https://pagelemon.com/agents.
3. **Neither:** tell the user to connect Page Lemon to this AI app once (steps at https://pagelemon.com/docs/connect), then ask you again. If they can't (for example ChatGPT's free plan), give them the site as one `index.html` file and send them to https://pagelemon.com/drop to put it online with no account (on a phone with no file, they can copy the whole code and paste it there). Don't say you can't help.

Then:

- **Pass on `agent_message` from the response in full**, success or failure, in the user's language and your own words. It has the link, the expiry time, the private keep link and the terms line: copy every link, code, number, date and domain exactly, and never drop a link, deadline or the terms line (keep both its links). If it asks a question, ask it and wait. Times in it are UTC; `*_at` fields have them in ISO, so you can give the user's local time.
- **On success, save `.pagelemon.json`** in the project folder and add it to `.gitignore` (see https://pagelemon.com/agents).
- **Offer to help keep the site** (see "Keeping the site" in https://pagelemon.com/agents). Sites published without an account go offline after 72 hours unless the user keeps them with a free account.

By publishing, the user agrees to the Terms (https://pagelemon.com/terms) and Privacy Policy (https://pagelemon.com/privacy). The `agent_message` includes this line; keep it.

More: https://pagelemon.com/agents (full guide: updating a site, keeping it, custom domains, plugins). All templates: https://pagelemon.com/templates/index.json.
