{
  "name": "Vellum",
  "slug": "vellum",
  "description": "A literary bookshop on clean ivory and forest green, with expressive serif chapters, tactile book spines, ex-libris stamps, and thoughtful editorial details.",
  "audience": ["independent bookstore", "bookseller"],
  "category": "Retail",
  "job": "shops",
  "categoryId": "boutique",
  "mood": ["light", "calm", "classic"],
  "palette": {"--bg": "#F9F7F0", "--ink": "#1F3B2D", "--accent": "#9B2335"},
  "fonts": ["EB Garamond", "Work Sans"],
  "files": ["index.html", "styles.css", "script.js", "favicon.svg"],
  "customise": {
    "strings": ["Business name 'Vellum Books' in <title>, header, #our-story, #letter, footer", "Book titles, authors, staff names, and prices in #shelf and #on-the-table", "Events and dates in #gatherings", "Address, email, telephone, and opening hours in #visit"],
    "colours": "Edit the :root tokens at the top of styles.css",
    "fonts": "Change the Google Fonts <link> in index.html and --font-display/--font-body",
    "sections": "Each <section> has an id and is self-contained; delete or reorder freely"
  },
  "visuals": {
    "notes": "Mostly type, with no images. Book spines are CSS blocks in ink, mustard, accent and paper colors with vertical titles, and the ex-libris stamp is a rotated, round bordered element. Three small inline SVGs add line art, including a cover sprig, and a repeating-radial-gradient draws faint ripple lines.",
    "prompt": "Draw a minimal SVG row of book spines in forest green, mustard and ivory, with vertical serif titles and a round tilted ex-libris stamp beside them."
  }
}