{
  "name": "Specimen",
  "slug": "specimen",
  "description": "A type foundry site on pure white with solid vermilion, periwinkle and yellow blocks, rotating glyphs, huge letter sheets and a tight ruled grid, plus a live type tester and licences priced by use.",
  "audience": [
    "type designer",
    "lettering artist",
    "brand designer",
    "type foundry"
  ],
  "category": "Portfolio",
  "palette": {
    "--paper": "#FFFFFF",
    "--ink": "#0E0E0E",
    "--vermilion": "#E8402A",
    "--periwinkle": "#B7C2FF",
    "--yellow": "#FFD21F"
  },
  "fonts": [
    "Archivo",
    "Instrument Serif"
  ],
  "files": [
    "index.html",
    "families.html",
    "tester.html",
    "licences.html",
    "custom.html",
    "404.html",
    "privacy.html",
    "styles.css",
    "script.js",
    "favicon.svg",
    "og.png",
    "apple-touch-icon.png",
    "art/sheet.svg"
  ],
  "customise": {
    "strings": [
      "Varley Type in titles, header, footer, JSON-LD and the privacy page; replace the business name everywhere it appears",
      "Replace every data-pl-fill fact: address, phone, email, hours, prices, stats, the client quote and her name",
      "Keep name, address and phone identical in the footer, the custom work page and JSON-LD",
      "Family names (Garland, Ferrule), style counts and glyph counts in families.html, index.html and the stat strip",
      "Licence names, price bands and what each one covers in licences.html and the home licence list"
    ],
    "colours": "Edit the :root tokens at the top of styles.css. --vermilion, --periwinkle and --yellow are the solid blocks; keep ink text on them for contrast",
    "fonts": "Change the Google Fonts link in every page and --font-sans / --font-serif in styles.css. Keep at most two families. The site body uses --font-sans, so the family you sell is also the site face",
    "sections": "The home rotating glyph is a CSS rotation with a JS button to change the letter. The type tester (tester.html) is pure JS on classes and custom properties. The enquiry form is an inert template in custom.html until a forms plugin is connected",
    "images": "Replace art/sheet.svg (landscape 16:10, 1600×1000) with a photo of a printed specimen sheet on the family-set section. WebP under 300 KB, keep width, height and data-pl-photo. Pipeline supplies og.png and apple-touch-icon.png"
  },
  "schemaVersion": 2,
  "job": "freelance",
  "categoryId": "freelancer",
  "alsoFits": [
    "type designer",
    "lettering artist",
    "brand designer",
    "font foundry",
    "illustrator"
  ],
  "direction": "Type foundry on white, solid colour blocks, rotating glyphs and tight ruled sheets",
  "mood": [
    "light",
    "bold",
    "modern"
  ],
  "schemaOrg": "ProfessionalService",
  "pages": [
    {
      "path": "index.html",
      "label": "Home",
      "purpose": "Rotating glyph on a vermilion block, stat strip, two family tiles, the letter sheet, a tester teaser, licences by use, the four-step custom process, client quote and an ask-for-a-quote band"
    },
    {
      "path": "families.html",
      "label": "Families",
      "purpose": "Specimen sheets for both families: weight ladder, full letter and figure grids, a styles table and language coverage"
    },
    {
      "path": "tester.html",
      "label": "Type tester",
      "purpose": "Live type tester with family, size, weight, width and italic controls, plus a static sample at four sizes"
    },
    {
      "path": "licences.html",
      "label": "Licences",
      "purpose": "Four licence blocks with price bands, a yes and no coverage table, and common questions in details elements"
    },
    {
      "path": "custom.html",
      "label": "Custom work",
      "purpose": "What to send for a commission, studio hours, and the quote enquiry with mailto and tel fallbacks"
    }
  ],
  "slots": [
    {
      "id": "enquiry",
      "kind": "form",
      "page": "custom.html",
      "fallback": "mailto"
    }
  ],
  "facts": [
    "name",
    "address",
    "phone",
    "email",
    "hours",
    "prices for each licence band",
    "family names and style counts",
    "stat strip numbers",
    "client quote and client name",
    "social links"
  ],
  "interview": [
    "What is the studio or foundry called, and where is it based?",
    "Which typeface families do you sell, and how many styles does each have?",
    "What do the licences cost, and how are they banded by use?",
    "Which phone number and email should enquiries use?",
    "Do you take custom commissions, and what do they usually cost from?",
    "Which client quote can go on the home page, and whose name goes with it?"
  ],
  "weightKB": 78,
  "updated": "2026-10-12"
}