{
  "schemaVersion": 2,
  "name": "Seed",
  "slug": "seed",
  "description": "A pre-seed investor site on deep forest green, with white paper cards, big numerals and slide-style sections: the story, traction, team, the ask and a data room behind an invite-only page.",
  "audience": [
    "pre-seed founder",
    "startup raising money",
    "investor page"
  ],
  "category": "Startup",
  "job": "startup",
  "categoryId": "investor",
  "alsoFits": [
    "pre-seed",
    "investor page",
    "startup fundraise",
    "data room"
  ],
  "direction": "Deep forest slide deck with paper cards and big numerals",
  "mood": [
    "dark",
    "bold",
    "modern"
  ],
  "schemaOrg": "Organization",
  "palette": {
    "--forest": "#0E2A20",
    "--forest-2": "#163A2C",
    "--paper": "#FFFFFF",
    "--ink": "#0E2A20",
    "--leaf": "#7BE0AC",
    "--sun": "#F4C542",
    "--moss": "#1F6B4A"
  },
  "fonts": [
    "Instrument Sans"
  ],
  "pages": [
    {
      "path": "index.html",
      "label": "Overview",
      "purpose": "The one-page story: problem, product in three steps, traction teaser, team teaser, the raise and a deck CTA"
    },
    {
      "path": "traction.html",
      "label": "Traction",
      "purpose": "Monthly tonnes routed as an SVG bar chart, co-op cohort table, renewals and a customer quote"
    },
    {
      "path": "team.html",
      "label": "Team",
      "purpose": "Two founder cards with portraits, advisers and the first three hires"
    },
    {
      "path": "ask.html",
      "label": "The ask",
      "purpose": "Round size, use of funds as a stacked bar, month-by-month milestones and the deck request form slot"
    },
    {
      "path": "data-room.html",
      "label": "Data room",
      "purpose": "Invite-only document list with access tags and an access request form slot (the Protect layout)"
    }
  ],
  "slots": [
    {
      "id": "deck",
      "kind": "form",
      "page": "ask.html",
      "fallback": "mailto"
    },
    {
      "id": "access",
      "kind": "form",
      "page": "data-room.html",
      "fallback": "mailto"
    }
  ],
  "features": {"protect": "Put data-room.html behind a password so only invited investors see the document list"},
  "facts": [
    "name",
    "address",
    "phone",
    "email",
    "round size and instrument",
    "closing date",
    "traction numbers (co-ops, tonnes, loads, renewals)",
    "monthly tonnes routed",
    "cohort figures",
    "use of funds split",
    "milestones",
    "founder names and bios",
    "customer quote and name",
    "data room documents and their access rules"
  ],
  "interview": [
    "What is the company called and what does it do in one sentence?",
    "How much are you raising, on what instrument, and when does it close?",
    "What traction can you prove: customers, volume, renewals?",
    "Who are the founders and what did each of them do before?",
    "How will the money be split, and what milestones does it buy?",
    "Which documents go in the data room, and who may see each one?"
  ],
  "customise": {
    "strings": [
      "Replace every data-pl-fill fact: company name, address, phone, email, round size, closing date, traction numbers, cohort table, founder bios and the customer quote.",
      "Keep company name, full address and phone identical in the footer, the Organization JSON-LD and the visible text.",
      "Invented numbers are marked data-pl-fill=\"stat\" and the chart values in traction.html: replace them with the owner's real figures and update the bar heights (y and height) to match.",
      "Replace the example.com email in the footer, the deck slot and the access slot with the owner's address, and the mailto subject lines.",
      "Keep the 'Request the deck' and 'Ask for access' calls to action at the end of every page.",
      "Do not state raised amounts, valuations or returns the owner has not confirmed. Remove the closing date if the round is open-ended."
    ],
    "colours": "Edit the commented :root tokens at the start of styles.css. Keep --leaf and --sun off paper backgrounds for text: they are for numerals and fills on the forest ground.",
    "fonts": "Instrument Sans (variable, 400 to 700) is the only family. Change the single Google Fonts link in every HTML head and --font in styles.css.",
    "sections": "Five content pages share the header, the footer and the slide rhythm. Remove a page by deleting its nav links and its file. The data room is a layout for the Protect feature: add real gating through the Protect plugin rather than the page alone.",
    "images": "Replace art/product.svg (product screenshot, 1600×1000, 16:10), art/yard.svg (co-op yard, 1600×1000), and art/aoife.svg and art/leon.svg (founder portraits, 800×1000, 4:5). Use WebP under 300 KB. Preserve width, height, alt and data-pl-photo. Pipeline generates og.png and apple-touch-icon.png."
  },
  "weightKB": 60,
  "updated": "2026-10-12",
  "files": [
    "index.html",
    "traction.html",
    "team.html",
    "ask.html",
    "data-room.html",
    "privacy.html",
    "404.html",
    "styles.css",
    "script.js",
    "favicon.svg",
    "og.png",
    "apple-touch-icon.png",
    "art/product.svg",
    "art/yard.svg",
    "art/aoife.svg",
    "art/leon.svg"
  ],
  "visuals": {
    "notes": "Flat SVG on forest and tinted greens: a route line with pins and a schedule card (product), a grain store and lorry at dusk (yard), and geometric founder portraits in forest and moss with a sun-yellow collar line.",
    "prompt": "Flat vector illustration on deep forest green with a leaf-green route line, sun-yellow pins and white schedule cards, no gradients, no text."
  }
}