{
  "schemaVersion": 2,
  "name": "Ream",
  "slug": "ream",
  "description": "A risograph and letterpress print studio on pure white: pink and blue overprint shapes, offset shadows that shift on hover like a misregistered print, a shelf of posters, notebooks and cards, and a shop enquiry form.",
  "audience": ["print studio", "risograph printer", "letterpress shop", "stationery maker"],
  "category": "Shops & makers",
  "job": "shops",
  "categoryId": "maker",
  "alsoFits": ["print studio", "letterpress", "risograph", "stationery", "card shop", "zine press"],
  "direction": "Riso overprint on white: pink and blue that multiply into indigo, offset shadows, hard ink borders",
  "mood": ["light", "bold", "modern"],
  "schemaOrg": "Store",
  "palette": {
    "--paper": "#FFFFFF",
    "--ink": "#15171C",
    "--pink": "#FF48B0",
    "--blue": "#0078BF",
    "--overlap": "#002284",
    "--sun": "#FFC93C",
    "--green": "#00A95C"
  },
  "fonts": ["Archivo", "Caveat"],
  "pages": [
    {"path": "index.html", "label": "Home", "purpose": "Overprint hero, shelf preview, three-pass process, numbers, reviews, trade band and a custom-print call to action"},
    {"path": "shop.html", "label": "Shop", "purpose": "Product showcase for posters, notebooks, cards and wrapping, with an ask-about-this-piece enquiry slot"},
    {"path": "custom.html", "label": "Custom prints", "purpose": "How a custom run works, run sizes and turnaround, and a quote request slot"},
    {"path": "paper.html", "label": "Paper and ink", "purpose": "Paper stocks table, ink chips and an overprint demo that shows pink over blue"},
    {"path": "trade.html", "label": "Trade", "purpose": "Trade account terms for shops, studios and schools, with a trade enquiry slot"},
    {"path": "about.html", "label": "About", "purpose": "Studio story, the two people who print, visit details and opening times"}
  ],
  "slots": [
    {"id": "shop-enquiry", "kind": "form", "page": "shop.html", "fallback": "mailto"},
    {"id": "custom-quote", "kind": "form", "page": "custom.html", "fallback": "mailto"},
    {"id": "trade-enquiry", "kind": "form", "page": "trade.html", "fallback": "mailto"}
  ],
  "facts": ["name", "address", "phone", "email", "hours", "product names, sizes and prices", "run sizes and prices", "trade terms", "team names", "founding year", "stats", "customer reviews"],
  "interview": [
    "What is the studio called and what town is it in?",
    "Which print methods do you use (riso, letterpress, digital) and how many presses?",
    "What do you sell on the shelves, and at what prices and minimum runs?",
    "What are your opening hours and do you take collections or post?",
    "What is your smallest and typical custom run, and how long does it take?",
    "Do you offer trade accounts, and on what terms?"
  ],
  "customise": {
    "strings": ["Studio name 'Tallow Lane Press' in <title>, wordmark, footer, JSON-LD and the copyright line", "Address, phone and email in the footer, about.html and JSON-LD (keep them identical)", "Product names, specs and prices in shop.html and the shelf on index.html", "Run sizes and prices in custom.html; trade terms in trade.html", "Team names and roles in about.html; reviews and stats on index.html"],
    "colours": "Edit the :root tokens at the top of styles.css. The overprint tones are the riso inks: pink and blue multiply, so change --overlap if you change either ink",
    "fonts": "Change the Google Fonts <link> in each page and --font and --hand in styles.css",
    "sections": "Each <section> is self-contained; the offset block on each product frame is styled per product in styles.css (nth-child)",
    "images": "Replace art/*.svg frames: hero 1600×1000 (press sheet or studio shot), product frames 1200×900 (4:3); WebP under 300 KB"
  },
  "visuals": {
    "notes": "Hero is an SVG press sheet with a halftone block, overprinted circle and registration marks. Product art is SVG: a riso poster, a stitched notebook, a fan of cards and a repeat wrapping pattern. Offset shadows are CSS blocks behind each frame and shift on hover (misregistration). Ink chips and the overprint demo are CSS.",
    "prompt": "Draw an SVG riso print sheet: a pink circle overlapping a blue rectangle with the overlap in deep indigo, a black halftone dot block and registration crosshairs, on white."
  },
  "files": [
    "index.html", "shop.html", "custom.html", "paper.html", "trade.html", "about.html",
    "404.html", "privacy.html", "styles.css", "script.js", "favicon.svg",
    "art/hero.svg", "art/poster.svg", "art/notebook.svg", "art/cards.svg", "art/wrap.svg",
    "og.png", "apple-touch-icon.png"
  ],
  "weightKB": 73,
  "updated": "2026-10-12"
}