{
  "schemaVersion": 2,
  "name": "Plumb",
  "slug": "plumb",
  "description": "Hi-vis utility design with huge phone numbers, stamped credentials and copper pipe illustrations for a local plumbing and heating firm.",
  "audience": [
    "plumber",
    "heating engineer",
    "bathroom fitter"
  ],
  "category": "Business",
  "job": "home-trades",
  "categoryId": "trades",
  "alsoFits": [
    "plumber",
    "heating engineer",
    "bathroom fitter"
  ],
  "direction": "Utility-bold, huge phone number",
  "mood": [
    "light",
    "bold",
    "modern"
  ],
  "schemaOrg": "Plumber",
  "palette": {
    "--bg": "#FFFFFF",
    "--ink": "#102333",
    "--accent": "#F3FA37",
    "--copper": "#AD552F"
  },
  "fonts": [
    "Barlow Condensed",
    "Barlow"
  ],
  "pages": [
    {
      "path": "index.html",
      "label": "Home",
      "purpose": "Service and area, huge phone CTA, credentials and emergency triage"
    },
    {
      "path": "services.html",
      "label": "Services",
      "purpose": "Three service sections with starting prices and scope"
    },
    {
      "path": "areas.html",
      "label": "Areas",
      "purpose": "Covered towns and postcodes, call-out fees and opening hours"
    },
    {
      "path": "projects.html",
      "label": "Projects",
      "purpose": "Photo-ready job frames and concise problem / fix write-ups"
    },
    {
      "path": "reviews.html",
      "label": "Reviews",
      "purpose": "Sample customer reviews and working standards"
    },
    {
      "path": "quote.html",
      "label": "Request a quote",
      "purpose": "Quote slot with telephone and email fallbacks"
    }
  ],
  "slots": [
    {
      "id": "quote",
      "kind": "form",
      "page": "quote.html",
      "fallback": "tel + mailto with subject"
    }
  ],
  "facts": [
    "business name",
    "phone and SMS number",
    "email",
    "address and coordinates",
    "opening hours",
    "service area and postcodes",
    "service prices and VAT status",
    "Gas Safe registration number",
    "insurance cover",
    "labour guarantee",
    "team members",
    "project details",
    "real customer reviews"
  ],
  "interview": [
    "What is your business called?",
    "Which towns and postcodes do you cover?",
    "What phone number should customers call?",
    "What is your Gas Safe registration number?",
    "What insurance cover do you hold?",
    "What services and starting prices do you offer?",
    "What are your opening hours?"
  ],
  "customise": {
    "strings": [
      "Replace Plumb & Co. in shared headers, footers, metadata and JSON-LD.",
      "Replace Merefold, local towns, postcodes and 24 Valve Yard wherever data-pl-fill=\"address\" appears.",
      "Replace phone, SMS number and hello@plumb.example.com links including mailto subjects.",
      "Replace sample credentials, team, job scopes, hours and prices; remove sample reviews unless real reviews supplied.",
      "Update JSON-LD geo and business details and all canonical / Open Graph URLs.",
      "Keep National Gas Emergency Service 0800 111 999 unchanged for Great Britain sites."
    ],
    "colours": "Edit the documented :root tokens in styles.css; keep high contrast between hi-vis yellow and navy.",
    "fonts": "Change the Google Fonts link on every page and --font-display / --font-body; current four weights: Barlow 400/600 and Barlow Condensed 600/800.",
    "sections": "Each section has its own layout. Retain emergency gas advice, area coverage, trust plates and primary call CTA. Quote form stays inert until a form plugin is installed.",
    "images": "Replace art/pipe-run.svg with landscape pipework detail 1600×1000; boiler-install.svg with a boiler installation photo; bathroom-fit.svg with a finished bathroom photo; leak-repair.svg with a repair detail. All frames are 16:10, 1600×1000. Use WebP under 300KB; update image alt text and preserve dimensions."
  },
  "files": [
    "index.html",
    "services.html",
    "areas.html",
    "projects.html",
    "reviews.html",
    "quote.html",
    "404.html",
    "privacy.html",
    "styles.css",
    "script.js",
    "favicon.svg",
    "og.png",
    "apple-touch-icon.png",
    "art/pipe-run.svg",
    "art/boiler-install.svg",
    "art/bathroom-fit.svg",
    "art/leak-repair.svg"
  ],
  "weightKB": 127,
  "updated": "2026-10-11",
  "visuals": {
    "notes": "Job 'photos' in art/ are placeholder SVG diagrams: copper pipe runs with rounded bends shaded by a linear gradient, valves and fittings over a faint grid pattern, with a yellow side band. CSS reuses a copper pipe gradient for rules and bullets, plus hazard-stripe repeating gradients and a pulsing status dot.",
    "prompt": "Draw a clean 1600x1000 SVG of copper pipework with rounded bends and a stop valve on an off-white blueprint grid, with a bright yellow band down one side."
  }
}