{
  "schemaVersion": 2,
  "name": "Furrow",
  "slug": "furrow",
  "description": "A calm navy and white site for finance and ops software: a matching ledger hero, one green done colour, tabular figures and a restrained serif.",
  "audience": [
    "finance software",
    "B2B",
    "month-end close",
    "compliance",
    "ops teams"
  ],
  "category": "Business",
  "job": "startup",
  "categoryId": "saas",
  "alsoFits": [
    "fintech",
    "accounting software",
    "compliance software",
    "ops software",
    "B2B SaaS"
  ],
  "direction": "Calm navy and white ledger with one green done colour",
  "mood": [
    "light",
    "calm",
    "classic"
  ],
  "schemaOrg": "Organization",
  "fonts": [
    "Newsreader",
    "IBM Plex Sans"
  ],
  "pages": [
    {
      "path": "index.html",
      "label": "Home",
      "purpose": "Matching ledger hero, three steps, who it is for, security teaser, demo request"
    },
    {
      "path": "product.html",
      "label": "Product",
      "purpose": "How matching, approvals and exports work"
    },
    {
      "path": "security.html",
      "label": "Security",
      "purpose": "Controls, audit trail, data location, retention"
    },
    {
      "path": "pricing.html",
      "label": "Pricing",
      "purpose": "Three plans per user, one highlighted, no hidden costs"
    },
    {
      "path": "customers.html",
      "label": "Customers",
      "purpose": "Three customer stories with figures and quotes"
    },
    {
      "path": "compare.html",
      "label": "Compare",
      "purpose": "Table against spreadsheets and a manual checklist"
    }
  ],
  "slots": [
    {
      "id": "demo",
      "kind": "form",
      "page": "index.html",
      "fallback": "mailto"
    }
  ],
  "facts": [
    "name",
    "address",
    "phone",
    "email",
    "pricing per user",
    "security retention period",
    "customer names and quotes"
  ],
  "interview": [
    "What is the product called and what does it do in one sentence?",
    "Which ledger and bank feeds does it connect to?",
    "How is it priced: per user, per entity or flat?",
    "Where is customer data stored, and for how long is the audit trail kept?",
    "Which two or three customers can be named, and may we quote them?"
  ],
  "customise": {
    "strings": [
      "Product name 'Furrow' in <title>, header, footer and JSON-LD",
      "Matching claims and the ledger rows in .ledger on index.html",
      "Plan names, prices and feature lists on pricing.html",
      "Security controls and retention on security.html",
      "Customer names, quotes and figures on customers.html and the stats on index.html"
    ],
    "colours": "Edit the :root tokens at the top of styles.css (navy, wash, done green)",
    "fonts": "Change the Google Fonts <link> in each page and --serif / --sans in styles.css",
    "sections": "Each section is self-contained with its own heading; delete or reorder freely. Keep the done green for matched and approved states only.",
    "images": "Replace art/ledger-matching.svg (product, 1600×1000) and art/avatar-*.svg (customers, 800×800 square) with photos; WebP under 300 KB"
  },
  "files": [
    "index.html",
    "product.html",
    "security.html",
    "pricing.html",
    "customers.html",
    "compare.html",
    "404.html",
    "privacy.html",
    "styles.css",
    "script.js",
    "favicon.svg",
    "og.png",
    "apple-touch-icon.png",
    "art/ledger-matching.svg",
    "art/avatar-1.svg",
    "art/avatar-2.svg",
    "art/avatar-3.svg"
  ],
  "visuals": {
    "notes": "No raster art. Hero is a CSS-built ledger panel: five matched lines settle in as they scroll into view (scroll-driven animation, static where unsupported). Done states are one green tick; the open line is a navy ring.",
    "prompt": "Draw a minimal SVG: a white card with two columns of rounded rows, a bank feed on the left and a ledger on the right, joined by thin green connector lines, navy on pale grey."
  },
  "updated": "2026-10-12",
  "palette": {
    "--paper": "#ffffff",
    "--navy": "#0d2342",
    "--ink": "#0d1b2e",
    "--done": "#16744a"
  }
}