{
  "schemaVersion": 2,
  "name": "Ferro",
  "slug": "ferro",
  "description": "An industrial grey and safety orange hardware site with technical drawing lines, condensed type, spec tables and a numbered product section drawing.",
  "audience": [
    "hardware startup",
    "climate tech",
    "energy company",
    "deep-tech"
  ],
  "category": "Business",
  "job": "startup",
  "categoryId": "hardware",
  "alsoFits": [
    "hardware startup",
    "climate tech",
    "energy company",
    "deep-tech"
  ],
  "direction": "Industrial grey and safety orange, technical drawing, spec sheet",
  "mood": [
    "light",
    "bold",
    "modern"
  ],
  "schemaOrg": "Organization",
  "palette": {
    "--bg": "#E7E9EB",
    "--ink": "#14171A",
    "--accent": "#FF5A00",
    "--steel": "#4B535B",
    "--graphite": "#1D2125"
  },
  "fonts": [
    "Barlow Condensed",
    "Barlow"
  ],
  "pages": [
    {
      "path": "index.html",
      "label": "Home",
      "purpose": "Headline, key figures, where it fits, how it works, pilot quotes, site survey booking and a closing pilot call to action"
    },
    {
      "path": "product.html",
      "label": "Product",
      "purpose": "Numbered section drawing with callouts linked to the full spec table and an honest what-it-is-not section"
    },
    {
      "path": "how-its-made.html",
      "label": "How it's made",
      "purpose": "Four production stages with images, plus where the parts come from"
    },
    {
      "path": "pilots.html",
      "label": "Pilots",
      "purpose": "Live pilot sites, eligibility, monitoring commitment and an inert pilot request form"
    },
    {
      "path": "press.html",
      "label": "Press",
      "purpose": "Dated releases, company boilerplate and media contact"
    },
    {
      "path": "careers.html",
      "label": "Careers",
      "purpose": "Open roles, how the hiring process works and an inert application form"
    }
  ],
  "slots": [
    {
      "id": "survey",
      "kind": "form",
      "page": "index.html",
      "fallback": "tel"
    },
    {
      "id": "pilot",
      "kind": "form",
      "page": "pilots.html",
      "fallback": "mailto"
    },
    {
      "id": "apply",
      "kind": "form",
      "page": "careers.html",
      "fallback": "mailto"
    }
  ],
  "facts": [
    "name",
    "address",
    "phone",
    "email",
    "product specifications (capacity, charge input, output temperature, hold time, footprint, weight, noise, warranty)",
    "certification status",
    "pilot sites, dates and monitoring results",
    "press release dates and headlines",
    "open roles and benefits",
    "employee count and parts sourcing share"
  ],
  "interview": [
    "What is the company called and where is the factory?",
    "What does the product do and what are its three headline numbers?",
    "Which pilot sites can be named, and since when are they live?",
    "What is the current certification status?",
    "Which roles are open and where are they based?",
    "What email address should press and pilot enquiries use?"
  ],
  "customise": {
    "strings": [
      "Replace every data-pl-fill fact: business name in title, header, footer and JSON-LD; address and phone identical in footer and JSON-LD.",
      "Replace the product spec table, callout text and the 40 kWh, 22 kW, 90 °C and 10-year figures everywhere they appear, including the meta description.",
      "Replace pilot sites, quotes and press releases with owner-supplied real ones; remove any quote the owner cannot confirm.",
      "Replace the example.com email addresses and the example.com LinkedIn and X links with real ones."
    ],
    "colours": "Edit the commented :root tokens at the start of styles.css; keep text on --bg at 4.5:1 or better and use --safety only as a fill.",
    "fonts": "Barlow Condensed 600/700 and Barlow 400/600: four files. Edit the Google Fonts link in every HTML head and the two font tokens in styles.css.",
    "sections": "The product drawing is inline SVG with four numbered parts; keep the callout numbers in step with the spec rows. Forms are inert until a plugin is connected.",
    "images": "Replace art/hero.svg, art/cast.svg, art/seal.svg, art/assemble.svg, art/test.svg, art/site.svg and art/bench.svg with landscape 1600×1000 photos, WebP under 300 KB. Keep the frame aspect ratio and data-pl-photo notes."
  },
  "weightKB": 83,
  "updated": "2026-10-12",
  "files": [
    "index.html",
    "product.html",
    "how-its-made.html",
    "pilots.html",
    "press.html",
    "careers.html",
    "privacy.html",
    "404.html",
    "styles.css",
    "script.js",
    "favicon.svg",
    "og.png",
    "apple-touch-icon.png",
    "art/hero.svg",
    "art/cast.svg",
    "art/seal.svg",
    "art/assemble.svg",
    "art/test.svg",
    "art/site.svg",
    "art/bench.svg"
  ],
  "visuals": {
    "notes": "Hero is a side elevation of the store with dimension lines; product page has an inline section drawing with numbered leader lines that draw in on scroll; process images are flat line drawings with hatch fills in grey and orange.",
    "prompt": "Draw a flat SVG technical drawing of an industrial heat store in side elevation, with dimension lines, hatch fill in safety orange on a grey grid, and black line work."
  }
}