{
  "schemaVersion": 2,
  "name": "Fern",
  "slug": "fern",
  "description": "A soft natural hair salon with linen paper, sage and clay, pressed botanicals and organic cut-paper photo frames.",
  "audience": [
    "hair salon",
    "natural colourist",
    "hair and scalp treatment studio"
  ],
  "category": "Health",
  "job": "beauty",
  "categoryId": "hair-salon",
  "alsoFits": [
    "hairdresser",
    "colourist",
    "blow-dry bar"
  ],
  "direction": "Soft natural salon, sage and clay",
  "mood": [
    "light",
    "calm",
    "classic"
  ],
  "schemaOrg": "HairSalon",
  "palette": {
    "--bg": "#f4f1e8",
    "--ink": "#3f392f",
    "--accent": "#53634b",
    "--sage": "#dce1cf",
    "--clay": "#e4c5b2"
  },
  "fonts": [
    "Gilda Display",
    "Nunito Sans"
  ],
  "pages": [
    {
      "path": "index.html",
      "label": "Home",
      "purpose": "Salon character, botanical hair frames, services, room, review and visit teaser"
    },
    {
      "path": "services.html",
      "label": "Services",
      "purpose": "HTML price and time tables, length and service appointment helper, vegan colour and consultation notes"
    },
    {
      "path": "team.html",
      "label": "Our people",
      "purpose": "Founder feature, stylist portraits, specialities and shared approach"
    },
    {
      "path": "gallery.html",
      "label": "The lookbook",
      "purpose": "Asymmetric gallery of cuts, natural colour and texture, with salon interior"
    },
    {
      "path": "visit.html",
      "label": "Visit",
      "purpose": "Address, map search, hours, parking, directions, access and quiet appointments"
    },
    {
      "path": "book.html",
      "label": "Book a visit",
      "purpose": "Booking plugin slot with phone and external diary fallbacks, inert labelled form and cancellation policy"
    }
  ],
  "slots": [
    {
      "id": "booking",
      "kind": "booking",
      "page": "book.html",
      "fallback": "tel"
    }
  ],
  "facts": [
    "name",
    "phone",
    "email",
    "address",
    "hours",
    "prices and appointment times",
    "stylist names and specialities",
    "colour product ingredients and vegan claims",
    "patch test requirements",
    "consultation duration",
    "cancellation and deposit policy",
    "parking and accessibility",
    "reviews",
    "geographic coordinates",
    "external booking and social links",
    "privacy retention period when forms are connected"
  ],
  "interview": [
    "What is the salon called?",
    "What is the full salon address?",
    "What phone number should clients use?",
    "What are the opening hours?",
    "What services, prices and appointment times do you offer?",
    "Who are the stylists?",
    "What is your external booking diary URL?"
  ],
  "customise": {
    "strings": [
      "Replace Fern and Wychmere in marked metadata, header, footer and copy. Keep name, address and phone consistent with home and visit JSON-LD.",
      "Replace all data-pl-fill facts, £ prices, times, team biographies, hours, coordinates and access details. Remove sample reviews unless real ones are supplied.",
      "Confirm vegan and organic ingredient claims, consultation and patch test requirements, cancellation policy and deposit terms. Confirm the forms privacy retention period before enabling a plugin.",
      "Replace phone, email, map-search, social and external booking links. Booking fallback must work before a plugin is connected."
    ],
    "colours": "Edit commented :root tokens in styles.css; retain accessible text contrast on sage and clay.",
    "fonts": "Change Google Fonts links in all eight HTML pages and --font-display/--font-body in styles.css. Uses three font files: Gilda Display 400 and Nunito Sans 400/600.",
    "sections": "Keep shared navigation, mobile Book / Call / Directions bar and closing booking CTA. The services helper uses native details, two radio groups and CSS :has for nine results without JavaScript; JS adds a spoken summary and older-browser support. Update helper results and price tables together. Keep the booking form inert until the booking plugin is connected. Enable the forms privacy paragraph then.",
    "images": "Replace hair-flow, hair-copper, hair-curls and hair-bob SVGs with completed style photos, portrait 900×1100. Replace iris-vale, nell-rowan and mara-reed with team portraits 800×1000. Replace salon-room with interior photography 1600×1000. Preserve dimensions, data-pl-photo, object-fit and organic frame crops; use WebP under 300 KB. Keep pressed-fern.svg as decorative art. Pipeline generates og.png and apple-touch-icon.png."
  },
  "files": [
    "404.html",
    "book.html",
    "favicon.svg",
    "gallery.html",
    "index.html",
    "privacy.html",
    "script.js",
    "services.html",
    "styles.css",
    "team.html",
    "visit.html",
    "art/hair-bob.svg",
    "art/hair-copper.svg",
    "art/hair-curls.svg",
    "art/hair-flow.svg",
    "art/iris-vale.svg",
    "art/mara-reed.svg",
    "art/nell-rowan.svg",
    "art/pressed-fern.svg",
    "art/salon-room.svg",
    "og.png",
    "apple-touch-icon.png"
  ],
  "weightKB": 151,
  "updated": "2026-10-11",
  "visuals": {
    "notes": "Hair looks, stylist portraits, salon room and pressed fern are detailed flat SVG files in art/ in sage, cream and terracotta, with drawn fern fronds. A faint linen texture comes from two crossed CSS repeating-linear-gradients; hair and portraits are photo placeholders.",
    "prompt": "Draw a soft flat SVG portrait of a woman with a sleek bob seen from behind, cream and sage background, terracotta hair, a sage fern frond in the corner."
  }
}