{
  "schemaVersion": 2,
  "name": "Brief",
  "slug": "brief",
  "description": "Warm paper, editorial serif and brick pencil annotations for a calm independent copywriter, with services and prices up front.",
  "audience": [
    "copywriter",
    "brand consultant",
    "independent consultant"
  ],
  "category": "Portfolio",
  "job": "freelance",
  "categoryId": "freelancer",
  "alsoFits": [
    "writer",
    "consultant",
    "content strategist",
    "editor"
  ],
  "direction": "Calm consultant or copywriter, services and prices up front; quiet editorial proofs",
  "mood": [
    "light",
    "calm",
    "classic"
  ],
  "schemaOrg": "ProfessionalService",
  "palette": {
    "--bg": "#eef2f4",
    "--ink": "#302c27",
    "--accent": "#874c3b",
    "--surface": "#dde5e9",
    "--white": "#fbfdff",
    "--line": "#aab8c0",
    "--sage": "#d6dccb"
  },
  "fonts": [
    "Castoro",
    "Commissioner"
  ],
  "pages": [
    {
      "path": "index.html",
      "label": "Home",
      "purpose": "Positioning, services and starting prices, selected work, proof edit and three-step hiring"
    },
    {
      "path": "services.html",
      "label": "Services & prices",
      "purpose": "Three scoped services with fees, inclusions and working process"
    },
    {
      "path": "work.html",
      "label": "Work",
      "purpose": "Two editorial project previews with context and case links"
    },
    {
      "path": "case-launch.html",
      "label": "Stillday launch",
      "purpose": "Launch brief, copy decisions, extract and handover"
    },
    {
      "path": "case-rebrand.html",
      "label": "Common Acre rebrand",
      "purpose": "Brand voice brief, before-and-after edit and deliverables"
    },
    {
      "path": "about.html",
      "label": "About",
      "purpose": "Copywriter introduction, working principles and studio"
    },
    {
      "path": "contact.html",
      "label": "Contact",
      "purpose": "Availability, contact form slot with working email fallback and enquiry guidance"
    }
  ],
  "slots": [
    {
      "id": "contact",
      "kind": "form",
      "page": "contact.html",
      "fallback": "mailto"
    }
  ],
  "facts": [
    "business name",
    "person and professional background",
    "address",
    "phone",
    "email",
    "working hours",
    "services, scope and prices",
    "availability",
    "client projects and dates",
    "sample testimonial",
    "privacy retention period"
  ],
  "interview": [
    "What is your business called?",
    "What name should your personal introduction use?",
    "Which services do you offer?",
    "What is the starting price for each service?",
    "Which real projects can we show?",
    "What email should receive enquiries?",
    "When are you next available for projects?"
  ],
  "customise": {
    "strings": [
      "Replace Brief in wordmarks, titles, footer and JSON-LD.",
      "Replace Elin Mercer, her biography and Merrowby studio details everywhere marked data-pl-fill.",
      "Replace services, prices, scope and availability; keep the visible starting fees.",
      "Replace Stillday and Common Acre with real projects; remove the sample review unless a real testimonial is supplied.",
      "Confirm the privacy wording, email retention period and enquiry response time."
    ],
    "colours": "Edit the commented colour tokens in :root at the top of styles.css.",
    "fonts": "Replace the shared Google Fonts link in every HTML head and --font-display/--font-body; current request uses Castoro regular/italic and Commissioner 400/600 (four files).",
    "sections": "Each section is self-contained. Preserve prices up front, the three-step hiring process, availability and final CTA. Keep case pages varied.",
    "images": "Replace art/launch-sheet.svg and art/rebrand-sheet.svg with project imagery, landscape 1600×1000 (8:5); art/portrait.svg with a personal studio portrait 900×1100 (9:11); art/manuscript.svg with editorial process imagery 1200×900 (4:3). Use WebP under 300 KB and keep dimensions/data-pl-photo frames."
  },
  "weightKB": 98,
  "updated": "2026-10-12",
  "files": [
    "index.html",
    "services.html",
    "work.html",
    "case-launch.html",
    "case-rebrand.html",
    "about.html",
    "contact.html",
    "privacy.html",
    "404.html",
    "styles.css",
    "script.js",
    "favicon.svg",
    "og.png",
    "apple-touch-icon.png",
    "art/launch-sheet.svg",
    "art/rebrand-sheet.svg",
    "art/portrait.svg",
    "art/manuscript.svg"
  ],
  "visuals": {
    "notes": "Art is small SVG files in art/: a geometric flat-colour portrait plus mock editorial sheets (proof pages with red pencil marks, stationery) built from rects, paths and SVG text in warm paper tones. No CSS gradients; portrait and case sheets stand in for real work and photos.",
    "prompt": "Draw a flat SVG of overlapping cream editorial proof sheets with grey text bars and brick-red pencil corrections, soft warm paper tones."
  }
}