{
  "schemaVersion": 2,
  "name": "Bobbin",
  "slug": "bobbin",
  "description": "A white, thread-bright yarn shop with multi-colour swatch bands, chunky rounded Fredoka type, colourway swatch rows and a shop, patterns, process and shipping set of pages.",
  "audience": ["yarn shop", "knitter", "weaver", "dyer"],
  "category": "Retail",
  "job": "shops",
  "categoryId": "maker",
  "alsoFits": ["yarn shop", "dyer", "weaving studio", "knitwear maker", "textile studio"],
  "direction": "Thread-bright swatch bands on white",
  "mood": ["light", "bold", "modern"],
  "schemaOrg": "Store",
  "palette": {
    "--paper": "#FFFFFF",
    "--ink": "#1B1A33",
    "--tomato-deep": "#C52C1A",
    "--tomato": "#E8412C",
    "--marigold": "#FFB400",
    "--teal": "#13A89E",
    "--cobalt": "#2F5BEA",
    "--plum": "#8B3FD9",
    "--leaf": "#7DBE2F",
    "--pink": "#FF7AB8"
  },
  "fonts": ["Fredoka", "Work Sans"],
  "pages": [
    {"path": "index.html", "label": "Home", "purpose": "Hero with swatch band, this week's yarn, colourway chips, how a batch is made, patterns, reviews and a custom colourway call to action"},
    {"path": "shop.html", "label": "Shop", "purpose": "Product cards with prices per skein, starter kits, and a fallback-first order enquiry slot (no checkout)"},
    {"path": "colourways.html", "label": "Colourways", "purpose": "Colourway families (brights, quiet, seasonal) as swatch rows with batch codes"},
    {"path": "patterns.html", "label": "Patterns", "purpose": "Free and paid patterns, a colourwork chart, and how patterns are tested"},
    {"path": "process.html", "label": "Process", "purpose": "Six steps from undyed base to labelled skein, with batch size limit and studio visit call to action"},
    {"path": "shipping.html", "label": "Shipping", "purpose": "Rate table for UK and Europe, returns and dye-lot guidance"},
    {"path": "contact.html", "label": "Contact", "purpose": "Studio details, custom colourway and wholesale notes, and the enquiry slot"}
  ],
  "slots": [
    {"id": "order-enquiry", "kind": "form", "page": "shop.html", "fallback": "tel"},
    {"id": "contact-form", "kind": "form", "page": "contact.html", "fallback": "tel"}
  ],
  "facts": ["name", "address", "phone", "email", "opening hours", "products and prices per skein", "colourway names and batch codes", "shipping rates and free shipping threshold", "studio visit dates"],
  "interview": [
    "What is the business called and where is the studio?",
    "Which yarns and weights do you sell, and what do they cost per skein?",
    "What are your opening hours, and do you run studio visits?",
    "How do you ship orders, and what is the free shipping threshold?",
    "Do you take custom colourway orders, and what is the minimum?"
  ],
  "customise": {
    "strings": ["Business name 'Marrow Lane Yarn Co.' in <title>, header, footer and JSON-LD", "Address 'Unit 4, Mill Yard, Coldwick' and phone 01632 960 586 in footer, contact and visit details", "Product names, weights and prices in shop.html and the home product grid", "Colourway names and codes in index.html and colourways.html"],
    "colours": "Edit the :root tokens at the top of styles.css. The swatch colours are also classes (.c-tomato, .p-merino and so on) used by the bands",
    "fonts": "Change the Google Fonts <link> in every page head and --font-display / --font-body in styles.css",
    "sections": "Each page is self-contained. Swatch chips (.chip) can be added or removed freely in the chip rows",
    "images": "Replace art/skein.svg (hero, 1200x1000), art/hanks.svg (shop, 1020x600 at 17:10), art/vat.svg (process and home, 1000x640), art/chart.svg (patterns, 800x620) and art/studio.svg (contact, 1100x700) with real photos. WebP under 300 KB each"
  },
  "weightKB": 107,
  "updated": "2026-10-12",
  "files": [
    "index.html",
    "shop.html",
    "colourways.html",
    "patterns.html",
    "process.html",
    "shipping.html",
    "contact.html",
    "404.html",
    "privacy.html",
    "styles.css",
    "script.js",
    "favicon.svg",
    "og.png",
    "apple-touch-icon.png",
    "art/skein.svg",
    "art/hanks.svg",
    "art/vat.svg",
    "art/chart.svg",
    "art/studio.svg"
  ]
}