{
  "name": "Balm",
  "slug": "balm",
  "blocks": ["Pages", "Lists: bookings", "Actions: pay, book"],
  "persona": "local-services",
  "keywords": [
    "massage",
    "day spa",
    "spa",
    "massage studio",
    "gift vouchers",
    "gift card",
    "treatments",
    "online booking",
    "facials",
    "couples massage",
    "hot stone massage"
  ],
  "description": "A calm massage and day spa in misty sage and warm river-stone grey, with two treatment rooms, a price list of massages, facials and rituals for two, gift vouchers and a booking picker.",
  "audience": [
    "massage studio",
    "day spa",
    "massage therapist"
  ],
  "category": "Nails, spa & massage",
  "palette": {
    "--bg": "#f5f3ed",
    "--mist": "#e4eae1",
    "--ink": "#1f2b23",
    "--moss": "#2e4536",
    "--copper": "#a4552a",
    "--stone-deep": "#857d70"
  },
  "fonts": [
    "Fraunces",
    "Source Sans 3"
  ],
  "files": [
    "index.html",
    "treatments.html",
    "vouchers.html",
    "book.html",
    "visit.html",
    "404.html",
    "privacy.html",
    "styles.css",
    "script.js",
    "favicon.svg",
    "og.png",
    "apple-touch-icon.png",
    "art/hero-stones.svg",
    "art/room-one.svg",
    "art/room-two.svg",
    "art/lounge.svg",
    "art/lane.svg",
    "art/voucher.svg",
    "art/steam-curl.svg"
  ],
  "schemaVersion": 2,
  "job": "beauty",
  "categoryId": "nails-spa",
  "alsoFits": [
    "day spa",
    "massage studio",
    "facial studio",
    "beauty room"
  ],
  "direction": "Steam and river stone",
  "mood": [
    "light",
    "calm",
    "classic"
  ],
  "schemaOrg": "DaySpa",
  "pages": [
    {
      "path": "index.html",
      "label": "Home",
      "purpose": "Rooms, therapists, signature treatments, gift vouchers and a book CTA"
    },
    {
      "path": "treatments.html",
      "label": "Treatments",
      "purpose": "Full price list of 12 massages, facials, body treatments and rituals for two, with durations"
    },
    {
      "path": "vouchers.html",
      "label": "Gift vouchers",
      "purpose": "Voucher amounts, delivery choice, voucher terms and a payment slot"
    },
    {
      "path": "visit.html",
      "label": "Visit",
      "purpose": "Opening hours, arrival, access, parking, what to wear and the 24-hour cancellation policy"
    },
    {
      "path": "book.html",
      "label": "Book",
      "purpose": "Booking slot with a treatment, therapist, day and time picker and a phone fallback"
    }
  ],
  "slots": [
    {
      "id": "treatments",
      "kind": "booking",
      "page": "book.html",
      "fallback": "tel"
    },
    {
      "id": "vouchers",
      "kind": "payment",
      "page": "vouchers.html",
      "fallback": "mailto"
    }
  ],
  "facts": [
    "name",
    "address",
    "phone",
    "email",
    "hours",
    "treatment names, durations and prices",
    "therapist names and specialities",
    "voucher amounts and terms",
    "cancellation policy",
    "access, parking and transport",
    "geographic coordinates",
    "privacy practices"
  ],
  "interview": [
    "What is the studio called and where is it?",
    "What are your weekly opening hours?",
    "Which treatments do you offer, with durations and prices?",
    "Who are your therapists and what is each one known for?",
    "Which gift voucher amounts do you sell?",
    "What is your cancellation policy?"
  ],
  "customise": {
    "strings": [
      "Replace every data-pl-fill fact, including the title, description, prices, durations, therapist details, voucher terms and JSON-LD. Use one identical business name, full address and display phone throughout.",
      "The example business is Stillwater Massage Rooms at 31 Mill Race Lane, Quenby Ford QV2 6TS; phone 01632 960 836; email book@stillwaterrooms.example.com.",
      "Verify the access, parking and bus details, the wheelchair access statement, opening hours, the 24-hour cancellation policy and the voucher terms before publishing. Replace the fictional geo coordinates in the JSON-LD.",
      "Update the treatments list with the real menu. The index shows the first three items as signature treatments."
    ],
    "colours": "Edit the commented :root tokens at the top of styles.css: cream paper, misty sage, deep moss for text and buttons, and a copper accent. Keep copper for accents and buttons only.",
    "fonts": "Fraunces 400 (headings) and Source Sans 3 400, 600, 700 (text): four font files in total. Change the Google Fonts link in every page head and the two font tokens in styles.css together.",
    "sections": "Every page shares the header, footer and mobile Call / Book / Directions bar. The booking picker and voucher form are inert templates until a plugin fills them; the fallbacks (phone and mailto) work today. Test one booking and one voucher before calling it live.",
    "images": "Replace art/hero-stones.svg (hero, 1600x1000), art/room-one.svg and art/room-two.svg (rooms, 1200x900), art/lounge.svg (1200x900), art/lane.svg (visit, 1200x800), art/voucher.svg (1000x640) with real photos of the rooms, the lounge and the lane. Keep width, height, alt text and data-pl-photo. Prefer WebP under 300 KB."
  },
  "visuals": {
    "notes": "Illustrated, not photographed: layered river stones, steam curls and river bands in sage, stone grey, moss and copper. Every art file is a self-hosted SVG in art/ and can be replaced with a photo in the same frame.",
    "prompt": "Soft morning light over a misty river, a small stack of river stones, a curl of steam, warm stone grey and deep green."
  },
  "updated": "2026-10-21",
  "lists": [
    {
      "name": "treatments",
      "label": "Treatments and prices",
      "pages": [
        "index.html",
        "treatments.html"
      ],
      "fields": [
        {
          "name": "name",
          "type": "text",
          "label": "Treatment"
        },
        {
          "name": "kind",
          "type": "text",
          "label": "Kind (Massage, Facial, Body or Rituals for two)"
        },
        {
          "name": "duration",
          "type": "text",
          "label": "Duration (e.g. 60 min)"
        },
        {
          "name": "price",
          "type": "money",
          "label": "Price"
        },
        {
          "name": "description",
          "type": "text",
          "label": "Short description"
        }
      ],
      "items": [
        {
          "name": "Hot stone massage",
          "kind": "Massage",
          "duration": "75 min",
          "price": 84.0,
          "description": "Smooth basalt stones, warmed and laid along the back, with a long massage worked around them. Idris leads this one."
        },
        {
          "name": "Deep tissue massage",
          "kind": "Massage",
          "duration": "60 min",
          "price": 70.0,
          "description": "Slower, firmer work on the muscles that carry the day. We agree the pressure and areas to work on when you arrive."
        },
        {
          "name": "Stone and steam ritual for two",
          "kind": "Rituals for two",
          "duration": "90 min",
          "price": 230.0,
          "description": "Two massages side by side in room two, with warm stones, a steam basin of eucalyptus and a pot of tea afterwards."
        },
        {
          "name": "Swedish relaxation massage",
          "kind": "Massage",
          "duration": "60 min",
          "price": 62.0,
          "description": "Long, flowing strokes and gentle pressure, for an hour with nothing to think about."
        },
        {
          "name": "Sports massage",
          "kind": "Massage",
          "duration": "60 min",
          "price": 72.0,
          "description": "Focused work on the legs, back and shoulders after training or a long run. Anouk adjusts the pressure as you go."
        },
        {
          "name": "Aromatherapy massage",
          "kind": "Massage",
          "duration": "60 min",
          "price": 68.0,
          "description": "A warm blend of plant oils chosen with you on arrival, then an unhurried massage. Idris leads this one."
        },
        {
          "name": "Hydrating facial",
          "kind": "Facial",
          "duration": "60 min",
          "price": 58.0,
          "description": "Cleanse, steam, a gentle exfoliation and a hydrating mask, finished with massage of the face, neck and shoulders."
        },
        {
          "name": "Balancing facial",
          "kind": "Facial",
          "duration": "75 min",
          "price": 74.0,
          "description": "A longer facial with a clay mask, a scalp massage and a finish with a moisturiser chosen for your skin."
        },
        {
          "name": "Salt and mineral body scrub",
          "kind": "Body",
          "duration": "45 min",
          "price": 52.0,
          "description": "A warm salt scrub with mineral oil, rinsed away with a warm towel and finished with a light body balm."
        },
        {
          "name": "Back, neck and shoulders",
          "kind": "Massage",
          "duration": "30 min",
          "price": 38.0,
          "description": "A short, focused massage for the upper body. Good for a lunch break, or added to another treatment."
        },
        {
          "name": "Mineral body wrap",
          "kind": "Body",
          "duration": "60 min",
          "price": 64.0,
          "description": "Warm mineral clay wrapped around the body, then a rest under blankets in the lounge. A good choice before an evening out."
        },
        {
          "name": "Couples massage",
          "kind": "Rituals for two",
          "duration": "60 min",
          "price": 140.0,
          "description": "Two massages side by side in room two, with warm towels and a pot of tea. The price is for the two of you."
        }
      ]
    },
    {
      "name": "therapists",
      "label": "Therapists",
      "pages": [
        "index.html"
      ],
      "fields": [
        {
          "name": "name",
          "type": "text",
          "label": "Therapist"
        },
        {
          "name": "speciality",
          "type": "text",
          "label": "Speciality"
        },
        {
          "name": "bio",
          "type": "text",
          "label": "Short bio"
        }
      ],
      "items": [
        {
          "name": "Anouk Pellissier",
          "speciality": "Deep tissue and sports",
          "bio": "Anouk works slowly through the muscles you use most. Deep tissue and sports massage are her daily favourites, with clear advice on stretches for the days in between."
        },
        {
          "name": "Idris Fairweather",
          "speciality": "Hot stone and aromatherapy",
          "bio": "Idris likes warmth and a steady rhythm. Hot stone and aromatherapy massage are his specialities, and he will ask which scents you like before the first oil goes on."
        }
      ]
    }
  ]
}